{"id":707,"date":"2010-05-14T08:59:27","date_gmt":"2010-05-14T11:59:27","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=707"},"modified":"2010-05-14T08:59:27","modified_gmt":"2010-05-14T11:59:27","slug":"google-adwords-broad-match-modifier","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/google-adwords-broad-match-modifier\/","title":{"rendered":"Google Adwords: Modificador de correspond\u00eancia ampla"},"content":{"rendered":"

H\u00e1 poucos dias foi anunciado um novo tipo de correspond\u00eancia com o Google Adwords, \u00e9 uma modifica\u00e7\u00e3o do tipo de correspond\u00eancia ampla que nos permite ser mais espec\u00edficos, atualmente est\u00e1 sendo testado na Inglaterra e no Canad\u00e1.<\/p>\n

Como funciona o Modificador de correspond\u00eancia ampla? <\/strong><\/p>\n

Basta colocar um s\u00edmbolo "+" antes da palavra-chave de correspond\u00eancia ampla que queremos modificar, isso permite que a palavra-chave possa encontrar sin\u00f4nimos, acr\u00f4nimos, abrevia\u00e7\u00f5es e erros de digita\u00e7\u00e3o frequentes<\/strong>, em alguns casos, pode nos poupar a necessidade de criar dezenas de grupos de an\u00fancios!<\/p>\n

A seguir, mostro o exemplo proposto no blog oficial do Adwords sobre como esse novo tipo de correspond\u00eancia afeta:<\/p>\n

\"\"<\/p>\n

Ainda de acordo com o blog oficial do Adwords, anunciantes que anunciam usando correspond\u00eancia de frase ou exata e testam o modificador de correspond\u00eancia ampla descobrem que suas campanhas convertem melhor, pois t\u00eam uma faixa de exposi\u00e7\u00e3o maior, mas sem serem t\u00e3o imprecisos quanto usam a correspond\u00eancia ampla.<\/p>\n

Esperamos que em breve possamos usar o Modificador de correspond\u00eancia ampla em nossas campanhas em espanhol, tudo depende do feedback que o pessoal do Google recebe sobre isso.<\/p>\n

Pessoalmente, estou muito animado com este novo tipo de concord\u00e2ncia e irei test\u00e1-lo em algumas campanhas que tenho do outro lado da lagoa, se funcionar bem, serei o primeiro a fazer o pedido no Google Argentina hehe<\/p>\n

Voc\u00ea tem alguma experi\u00eancia que pode compartilhar com este novo tipo de concord\u00e2ncia?<\/strong><\/p>\n

Voc\u00ea pode ver a publica\u00e7\u00e3o original aqui: Novo recurso de segmenta\u00e7\u00e3o por palavra-chave<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hace unos d\u00edas se anunci\u00f3 un nuevo tipo de concordancia con Google Adwords, es una modificaci\u00f3n al tipo de concordancia amplio que permite ser m\u00e1s espec\u00edfico, actualmente est\u00e1 siendo probado en Inglaterra y Canada. C\u00f3mo funciona el Broad Match Modifier? Sencillamente debemos poner un simbolo \u00ab+\u00bb frente a la keyword de concordancia amplia que querramos…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[14,10],"class_list":["post-707","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nGoogle Adwords: Broad Match Modifier - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Broad Match Modifier. 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