{"id":715,"date":"2010-06-03T20:09:03","date_gmt":"2010-06-03T23:09:03","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=715"},"modified":"2010-09-01T12:35:27","modified_gmt":"2010-09-01T15:35:27","slug":"google-adwords-singulares-vs-plurales-en-broad-match","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/google-adwords-singular-vs-plural-na-correspondencia-ampla\/","title":{"rendered":"Google Adwords: Singular vs Plurals na correspond\u00eancia ampla"},"content":{"rendered":"<p>O artigo de hoje n\u00e3o \u00e9 muito longo, mas \u00e9 interessante e surgiu a partir de uma pergunta no trabalho<\/p>\n<p><strong>Vale a pena usar palavras-chave no plural se incluirmos o singular da palavra-chave na correspond\u00eancia ampla?<\/strong><\/p>\n<p>Ao usar a correspond\u00eancia de frase ou exata, n\u00e3o temos escolha a n\u00e3o ser usar plurais e singular de cada palavra-chave se quisermos aparecer nessas pesquisas; no entanto, com a correspond\u00eancia ampla, j\u00e1 cobrimos diferentes variantes de uma palavra-chave no singular.<\/p>\n<p><strong>A verdadeira resposta \u00e0 pergunta \u00e9: Depende do que voc\u00ea est\u00e1 procurando.<\/strong><br \/>\n<strong>Desempenho<\/strong><\/p>\n<p>Se estivermos conduzindo uma campanha de desempenho ou CPA e ainda mais se nossos volumes de tr\u00e1fego forem altos, vamos precisar de toda a ajuda poss\u00edvel para otimizar at\u00e9 mesmo o menor detalhe ... \u00e9 onde mais do que nunca devemos separar todos os itens singulares do plural.<\/p>\n<p><strong>Por qu\u00ea?<\/strong><\/p>\n<p>Porque, embora ambas as palavras-chave se qualifiquem para acionar nossos an\u00fancios, a palavra-chave mais &quot;relevante&quot; \u00e9 aquela que acionar\u00e1 o an\u00fancio e adicionar\u00e1 \u00e0 impress\u00e3o.<\/p>\n<p>Ou seja, se tivermos em nosso grupo de an\u00fancios as palavras-chave: &quot;Auto&quot; e &quot;Carros&quot; e a pesquisa realizada for &quot;Carros&quot;, embora na correspond\u00eancia ampla &quot;Auto&quot; possa ativar com seguran\u00e7a o an\u00fancio, \u00e9 &quot;Carros&quot; que ele faz neste caso.<\/p>\n<p>Isso nos permite controlar as convers\u00f5es separadamente e, portanto, podemos otimizar a campanha com mais facilidade.<\/p>\n<p><strong>Branding<\/strong><\/p>\n<p>No caso do branding \u00e9 muito mais simples e n\u00e3o \u00e9 necess\u00e1rio ser t\u00e3o obsessivo \/ compulsivo com o desempenho das nossas palavras-chave, ent\u00e3o se parece a voc\u00ea que n\u00e3o vai haver muita diferen\u00e7a no desempenho geral da campanha a\u00ed n\u00e3o \u00e9 necess\u00e1rio ser t\u00e3o completo quanto em uma campanha de desempenho.<\/p>\n<p><strong>E o que voc\u00ea acha disso? Qual \u00e9 a sua experi\u00eancia com palavras-chave no singular e no plural? \ud83d\ude09<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>El art\u00edculo de hoy no es muy largo, pero s\u00ed interesante y surgi\u00f3 a ra\u00edz de una pregunta en el trabajo Vale la pena utilizar palabras clave plurales si incluimos el singular de la palabra clave en concordancia amplia? Al utilizar concordancia de frase o concordancia exacta no tenemos m\u00e1s remedio que utilizar plurales y&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1,4],"tags":[74,14,10],"class_list":["post-715","post","type-post","status-publish","format-standard","hentry","category-google","category-marketing-digital","category-ppc-google-ads","tag-enlaces-patrocinados","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Adwords: Singulares vs Plurales en Broad Match - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Singulares vs Plurales en Broad Match. 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