{"id":794,"date":"2010-07-29T17:54:12","date_gmt":"2010-07-29T20:54:12","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=794"},"modified":"2010-07-29T17:54:12","modified_gmt":"2010-07-29T20:54:12","slug":"anuncios-de-adwords-divertidos","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/marketing-digital\/funny-adwords-ads\/","title":{"rendered":"An\u00fancios engra\u00e7ados do AdWords"},"content":{"rendered":"

Esta postagem vem de um artigo muito bom que encontrei em Royal.Pingdom<\/a> Sobre os diferentes usos criativos que podem ser dados aos an\u00fancios do AdWords, alguns s\u00e3o erros, outros s\u00e3o experimentos e, finalmente, piadas.<\/p>\n

Quando a inser\u00e7\u00e3o de palavra-chave n\u00e3o funciona<\/strong><\/p>\n

A op\u00e7\u00e3o de inser\u00e7\u00e3o de palavra-chave em seus an\u00fancios pode economizar muito tempo, mas preste aten\u00e7\u00e3o \u00e0 correspond\u00eancia ampla!<\/p>\n

\"\"<\/a><\/p>\n

Choque de interesse<\/strong><\/p>\n

Quando uma piada pode atrair a aten\u00e7\u00e3o dos advogados de uma marca conhecida, acho melhor n\u00e3o brincar.<\/p>\n

\"\"<\/a><\/p>\n

Arte ASCII<\/strong><\/p>\n

O artigo original do qual obtive essas imagens \u00e9 um pouco antigo, atualmente voc\u00ea n\u00e3o pode abusar de s\u00edmbolos ou sinais de pontua\u00e7\u00e3o em an\u00fancios do Adwords. De acordo com a fonte original, usar esses tipos de an\u00fancios pode aumentar significativamente a CTR, embora eu pessoalmente acredite que a taxa de convers\u00e3o e a qualidade dos contatos devam diminuir MUITO.<\/strong><\/p>\n

\"\"<\/a><\/p>\n

No entanto, ainda \u00e9 engra\u00e7ado hehe<\/p>\n

Trocando palavras<\/strong><\/p>\n

Quando Jeff Gerstmann, o editor-chefe da Gamespot, foi demitido, isso causou um grande impacto na ind\u00fastria de revistas de jogos, tanto que A PC Gamer aproveitou a situa\u00e7\u00e3o para se promover e o GameBump (um blog para jogadores) respondeu com um an\u00fancio de "resposta".<\/strong><\/p>\n

\"\"<\/a><\/p>\n

E voc\u00ea j\u00e1 usou algum desses tipos de an\u00fancio em alguma campanha? \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"

Este post sale de un muy buen art\u00edculo que encontr\u00e9 en Royal.Pingdom sobre los distintos usos creativos que se pueden dar a los anuncios de adwords, algunos son errores, otros son experimentos y por \u00faltimo bromas. Cuando el Keyword Insertion no sale bien La opci\u00f3n de Keyword Insertion en tus anuncios puede salvarte mucho tiempo,…<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[14,10],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","category-ppc-google-ads","tag-google-adwords","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"\nAnuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/marketing-digitale\/annunci-adwords-divertenti-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/marketing-digitale\/annunci-adwords-divertenti-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-07-29T20:54:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\",\"url\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\",\"name\":\"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\",\"datePublished\":\"2010-07-29T20:54:12+00:00\",\"dateModified\":\"2010-07-29T20:54:12+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Google Adwords: Ejemplos de anuncios divertidos y creativos.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage\",\"url\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\",\"contentUrl\":\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Anuncios de Adwords divertidos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/pt\/marketing-digitale\/annunci-adwords-divertenti-2\/","og_locale":"pt_BR","og_type":"article","og_title":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","og_description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","og_url":"https:\/\/guillermopareja.com\/pt\/marketing-digitale\/annunci-adwords-divertenti-2\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-07-29T20:54:12+00:00","og_image":[{"url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg"}],"author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","url":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/","name":"Anuncios de Adwords divertidos - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage"},"image":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage"},"thumbnailUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg","datePublished":"2010-07-29T20:54:12+00:00","dateModified":"2010-07-29T20:54:12+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Google Adwords: Ejemplos de anuncios divertidos y creativos.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#primaryimage","url":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg","contentUrl":"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/07\/anuncios-adwords-divertidos.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/it\/marketing-digitale\/annunci-adwords-divertenti-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Anuncios de Adwords divertidos"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/pt\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/794"}],"collection":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/comments?post=794"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/794\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media?parent=794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/categories?post=794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/tags?post=794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}