{"id":813,"date":"2010-08-13T10:30:48","date_gmt":"2010-08-13T13:30:48","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=813"},"modified":"2010-08-13T10:30:48","modified_gmt":"2010-08-13T13:30:48","slug":"nueva-funcion-google-adwords-interest-category-marketing","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/google\/new-feature-google-adwords-interest-category-marketing\/","title":{"rendered":"Nova fun\u00e7\u00e3o do Google Adwords: marketing por categoria de interesse"},"content":{"rendered":"<p>Atualmente, o Google Adwords est\u00e1 introduzindo novos recursos diferentes, como \u00ab<strong>Links do site de an\u00fancios de uma linha \u00bb<\/strong> Y <strong>&quot;An\u00fancios de pesquisa de imagens&quot;<\/strong>, mas o que eu acho mais interessante \u00e9 <strong>&quot;Marketing por categoria de interesse&quot;<\/strong>, que ainda n\u00e3o est\u00e1 dispon\u00edvel abertamente, mas tenho acesso ao beta com uma campanha \ud83d\ude42<\/p>\n<p><strong>Como funciona o marketing por categorias de interesse?<\/strong><\/p>\n<p>\u00c9 uma nova forma de aproveitar as vantagens da Rede de Display, s\u00f3 que, em vez de anunciar de forma contextual com palavras-chave ou escolher canais gerenciados, podemos direcionar nossa publicidade para usu\u00e1rios com interesses espec\u00edficos.<\/p>\n<p><strong>Como fa\u00e7o para criar uma campanha ICM?<\/strong><\/p>\n<p>Criamos uma campanha normalmente e, em vez de adicionar palavras-chave ou canais gerenciados, vamos para &quot;P\u00fablicos-alvo&quot; e selecionamos as categorias na lista de interesses.<\/p>\n<p><strong>Quais s\u00e3o as categorias da lista de interesses?<\/strong><\/p>\n<p>Existem atualmente 26 categorias, entre as quais:<\/p>\n<p>- Artes e entretenimento (+50 milh\u00f5es de usu\u00e1rios globais)<\/p>\n<p>- Autom\u00f3veis e ve\u00edculos (10-20 milh\u00f5es de usu\u00e1rios globais)<\/p>\n<p>- Beauty &amp; Fitness (3-5 milh\u00f5es de usu\u00e1rios globais)<\/p>\n<p>- Livros e literatura (10 a 20 milh\u00f5es de usu\u00e1rios globais)<\/p>\n<p>- Comercial e industrial (10 a 20 milh\u00f5es de usu\u00e1rios globais)<\/p>\n<p><strong>Todas as categorias s\u00e3o divididas em subcategorias para posterior segmenta\u00e7\u00e3o<\/strong>Por exemplo, em &quot;Livros e Literatura&quot; podemos segmentar por aqueles que t\u00eam interesse em Fan Fiction ou em Literatura Cl\u00e1ssica.<\/p>\n<p>Suponho que com o tempo as categorias v\u00e3o aumentar de tamanho e talvez se segmentar ainda mais.<\/p>\n<p>Minha primeira impress\u00e3o desse novo recurso de segmenta\u00e7\u00e3o por p\u00fablico \u00e9 <strong>Muito boa<\/strong>, embora eu s\u00f3 tenha testado com uma campanha ainda, e n\u00e3o se passou tempo suficiente para fazer grandes otimiza\u00e7\u00f5es.<\/p>\n<p><strong>Voc\u00ea experimentou o marketing por categorias de interesse com uma conta? Qual \u00e9 a sua opini\u00e3o ou experi\u00eancia?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Adwords actualmente est\u00e1 presentando distintas nuevas funciones como \u00abOne Line AdSite Links\u00bb y \u00abImage Search Ads\u00bb, pero la que me parece m\u00e1s interesante es \u00abInterest Category Marketing\u00bb, que todav\u00eda no est\u00e1 disponible abiertamente pero tengo acceso al beta con una campa\u00f1a \ud83d\ude42 C\u00f3mo Funciona Interest Category Marketing? Es una nueva forma de aprovechar la&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[14,71,10],"class_list":["post-813","post","type-post","status-publish","format-standard","hentry","category-google","tag-google-adwords","tag-interest-category-marketing","tag-marketing-online"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nueva Funci\u00f3n Google Adwords: Interest Category Marketing  - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Google Adwords: Interest Category Marketing. 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