{"id":903,"date":"2010-09-22T00:12:26","date_gmt":"2010-09-22T03:12:26","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=903"},"modified":"2010-09-22T00:12:26","modified_gmt":"2010-09-22T03:12:26","slug":"adwords-campaign-experiments-ace","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/","title":{"rendered":"Experi\u00eancias de campanha do Google AdWords (ACE)"},"content":{"rendered":"<p>O Google introduziu alguns meses atr\u00e1s em beta ao <strong>ACE (experi\u00eancias de campanha do Google AdWords)<\/strong>, uma fun\u00e7\u00e3o muito legal que nos permite fazer testes A \/ B para otimiza\u00e7\u00e3o de campanha.<\/p>\n<p>Anteriormente, para testar campanhas em uma conta, tudo o que pod\u00edamos fazer era fazer altera\u00e7\u00f5es na campanha e comparar o &quot;antes e o depois&quot;, o problema com isso \u00e9 que n\u00e3o podemos realmente saber se os resultados do teste foram afetados por alguma eventualidade tempor\u00e1ria.<\/p>\n<p>Agora com o <strong>Experi\u00eancias de campanha do AdWords<\/strong> podemos fazer testes que afetam apenas uma porcentagem do tr\u00e1fego, por exemplo, podemos aumentar o CPC de uma campanha para metade das impress\u00f5es e manter o CPC atual para a outra metade e assim fazer testes ao mesmo tempo com as duas configura\u00e7\u00f5es !<\/p>\n<p><strong>Alguns usos poss\u00edveis:<\/strong><\/p>\n<p><strong>1)<\/strong> Analise o impacto incremental da adi\u00e7\u00e3o de novas palavras-chave a um grupo de an\u00fancios.<\/p>\n<p><strong>2)<\/strong> Me\u00e7a os diferentes resultados do uso de diferentes tipos de concord\u00e2ncia.<\/p>\n<p><strong>3)<\/strong> O valor de reestruturar suas campanhas.<\/p>\n<p><strong>4)<\/strong> Experimente CPCs diferentes para o mesmo grupo de an\u00fancios.<\/p>\n<p>Tamb\u00e9m deixo para voc\u00eas um v\u00eddeo que detalha muito melhor o escopo desta ferramenta \u00fatil<\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"560\" height=\"340\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed type=\"application\/x-shockwave-flash\" width=\"560\" height=\"340\" src=\"http:\/\/www.youtube.com\/v\/MldDeihGwJc?fs=1&amp;hl=es_ES\" allowscriptaccess=\"always\" allowfullscreen=\"true\"><\/embed><\/object><\/p>\n<p><strong>E como voc\u00ea faz os testes com suas contas?<\/strong> \ud83d\ude09<\/p>","protected":false},"excerpt":{"rendered":"<p>Google present\u00f3 hace un par de meses en fase beta a ACE (Adwords Campaign Experiments), una funci\u00f3n muy genial que nos permite hacer A\/B Testing para optimizaci\u00f3n de campa\u00f1as. Anteriormente para realizar pruebas en las campa\u00f1as de una cuenta lo \u00fanico que pod\u00edamos hacer era realizar cambios en la campa\u00f1a y comparar el \u00abantes y&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[78,74,14],"class_list":["post-903","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-adwords-campaign-experiments","tag-enlaces-patrocinados","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"og:description\" content=\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing y Anal\u00edtica Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/consultorgoogleadwords\/\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-22T03:12:26+00:00\" \/>\n<meta name=\"author\" content=\"Guillermo Pareja\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:site\" content=\"@guillepareja\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillermo Pareja\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"url\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\",\"name\":\"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital\",\"isPartOf\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\"},\"datePublished\":\"2010-09-22T03:12:26+00:00\",\"dateModified\":\"2010-09-22T03:12:26+00:00\",\"author\":{\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\"},\"description\":\"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.\",\"breadcrumb\":{\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/guillermopareja.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adwords Campaign Experiments (ACE)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#website\",\"url\":\"https:\/\/guillermopareja.com\/de\/\",\"name\":\"Marketing y Anal\u00edtica Digital\",\"description\":\"Blog de Guillermo Pareja\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/guillermopareja.com\/de\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88\",\"name\":\"Guillermo Pareja\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x\",\"caption\":\"Guillermo Pareja\"},\"description\":\"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.\",\"sameAs\":[\"http:\/\/guillermopareja.com\"],\"url\":\"https:\/\/guillermopareja.com\/pt\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital","description":"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/","og_locale":"pt_BR","og_type":"article","og_title":"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital","og_description":"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.","og_url":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/","og_site_name":"Marketing y Anal\u00edtica Digital","article_publisher":"https:\/\/www.facebook.com\/consultorgoogleadwords\/","article_published_time":"2010-09-22T03:12:26+00:00","author":"Guillermo Pareja","twitter_card":"summary_large_image","twitter_creator":"@guillepareja","twitter_site":"@guillepareja","twitter_misc":{"Escrito por":"Guillermo Pareja","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/","url":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/","name":"Adwords Campaign Experiments (ACE) - Marketing y Anal\u00edtica Digital","isPartOf":{"@id":"https:\/\/guillermopareja.com\/de\/#website"},"datePublished":"2010-09-22T03:12:26+00:00","dateModified":"2010-09-22T03:12:26+00:00","author":{"@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88"},"description":"Art\u00edculo sobre Adwords Campaign Experiments (ACE), la nueva herramienta de Adwords para optimizaci\u00f3n de Campa\u00f1as.","breadcrumb":{"@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-campanha-experimentos-ace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/guillermopareja.com\/de\/"},{"@type":"ListItem","position":2,"name":"Adwords Campaign Experiments (ACE)"}]},{"@type":"WebSite","@id":"https:\/\/guillermopareja.com\/de\/#website","url":"https:\/\/guillermopareja.com\/de\/","name":"Marketing y Anal\u00edtica Digital","description":"Blog de Guillermo Pareja","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/guillermopareja.com\/de\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/3a5d999cd86f355d4bc64ae36f295d88","name":"Guillermo Pareja","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/guillermopareja.com\/de\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/581ffbd20dfb508e0083e5e76c2d65ec?s=96&d=mm&r=x","caption":"Guillermo Pareja"},"description":"Soy Guillermo Pareja, consultor de Marketing en Motores de B\u00fasqueda. En este blog escribo sobre Google Adwords, Facebook Ads, Google Analytics y todo lo referente a publicitar en internet, ya sean tus propios proyectos, tus clientes o incluso a vos mismo como profesional.","sameAs":["http:\/\/guillermopareja.com"],"url":"https:\/\/guillermopareja.com\/pt\/author\/admin\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/903"}],"collection":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/comments?post=903"}],"version-history":[{"count":0,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/posts\/903\/revisions"}],"wp:attachment":[{"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/media?parent=903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/categories?post=903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guillermopareja.com\/pt\/wp-json\/wp\/v2\/tags?post=903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}