{"id":971,"date":"2010-12-01T20:16:31","date_gmt":"2010-12-01T23:16:31","guid":{"rendered":"http:\/\/guillermopareja.com\/?p=971"},"modified":"2010-12-01T20:16:31","modified_gmt":"2010-12-01T23:16:31","slug":"reportes-adwords-segmentacion-por-tipo-de-clic","status":"publish","type":"post","link":"https:\/\/guillermopareja.com\/pt\/ppc-google-ads\/adwords-reports-targeting-by-click-type\/","title":{"rendered":"Relat\u00f3rios do Adwords: Segmenta\u00e7\u00e3o por tipo de clique"},"content":{"rendered":"<p>O Google acaba de lan\u00e7ar uma fun\u00e7\u00e3o de segmenta\u00e7\u00e3o para relat\u00f3rios chamada &quot;Tipo de clique&quot;, este tipo de segmenta\u00e7\u00e3o permite saber em qual parte de um an\u00fancio os cliques foram produzidos (t\u00edtulo, sitelinks, cliques para ligar, extens\u00f5es de produto, etc.)<\/p>\n<p>Para ver esses dados, basta clicar em \u00abSegmento\u00bb e, em seguida, escolher \u00abTipo de clique\u00bb<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-972\" title=\"adwords-click-type\" src=\"http:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic.jpg\" alt=\"\" width=\"624\" height=\"420\" srcset=\"https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic.jpg 624w, https:\/\/guillermopareja.com\/wp-content\/uploads\/2010\/12\/adwords-tipo-de-clic-300x201.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>Esse tipo de dado nos ajuda a entender melhor como os usu\u00e1rios interagem com nossos an\u00fancios e, consequentemente, tomar decis\u00f5es para melhorar o desempenho da campanha.<\/p>\n<p>Conforme mencionado por Nathania Lozada no artigo original do Google sobre segmenta\u00e7\u00e3o por tipo de clique, esta \u00e9 apenas uma das novas op\u00e7\u00f5es que teremos para medir a intera\u00e7\u00e3o com nossos an\u00fancios em um futuro pr\u00f3ximo.<\/p>\n<p>Voc\u00ea pode ver o artigo original Por dentro do Adwords fazendo<a href=\"http:\/\/adwords.blogspot.com\/2010\/11\/new-adwords-features-such-as-product.html\"> Clique aqui<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Google acaba de lanzar una funci\u00f3n de segmentaci\u00f3n para reportes llamada \u00abTipo de Clic\u00bb, este tipo de segmentaci\u00f3n nos permite conocer en que parte de un anuncio fueron producidos los clicks (Titulo, Sitelinks, Clicks to Call, Product Extensions, etc.) Para poder ver estos datos nada m\u00e1s debemos clickear \u00abSegmento\u00bb y luego elegir \u00abTipo de Clic\u00bb&hellip;<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[14],"class_list":["post-971","post","type-post","status-publish","format-standard","hentry","category-ppc-google-ads","tag-google-adwords"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reportes Adwords: Segmentaci\u00f3n por Tipo de Clic - Marketing y Anal\u00edtica Digital<\/title>\n<meta name=\"description\" content=\"Reportes Adwords: Segmentaci\u00f3n por Tipo de Clic. 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