Debunking Myths About Facebook Ads
On this occasion I would like to talk about some common myths that exist in the industry when running ad campaigns on Facebook and Instagram. I hope you find it useful. Myth #1: No ...
November 2, 2018How Facebook determines which ads are of interest to you
Facebook determines which ads will be of interest to us based on different criteria, including: Information from our profile (Age, gender, geographic location, etc.) Pages we like Devices we use to ...
January 22, 2016How the new Facebook Ads pixel works
For some time now, Facebook Ads changed the way its conversion pixel works, in this article we will see how the new code works, since I see daily doubts when ...
January 6, 2016Creating Custom Audiences on Facebook Ads
A great advantage that digital advertising offers us is the precise segmentation that we can make of our audiences. In this case we will talk about custom audiences on Facebook, which we ...
December 18, 20155 steps to create your first retargeting campaign on Facebook Ads
When generating a Facebook Ads campaign with the goal of conversions or clicks directed to our website, it is normal that a good percentage of visitors do not take action ...
December 10, 2015