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  • Online Marketing: Turning Lead Into Gold

    Lately I have been realizing that there is a very particular type of SERP, it is likely that within your country there are highly searched keywords for which no one pays. Many times…

    June 12, 2010
    Google, Digital marketing, PPC
  • Google Adwords: Singular vs Plurals in Broad Match

    Today's article is not very long, but it is interesting and arose from a question at work. It is worth using plural keywords if we include the singular ...

    June 3, 2010
    Google, Digital marketing, PPC
  • New Google AdWords Feature: ReMarketing

    Something that characterizes Adwords as the best system for advertising on the Internet is its constant evolution for more than 10 years, today it presents its new function: ReMarketing ...

    April 1, 2010
    PPC
  • Google Adwords: How the Conversion Optimizer works

    Some topics that have interested me a lot lately are Data Mining, heuristics, Information Retrieval and statistics in general. See how, thanks to past data, future behavior can be predicted ...

    March 28, 2010
    Digital marketing, PPC
  • Google Adwords Consulting: 3 Frequently Asked Questions from Clients

    There are a series of questions that are never missing from a client, sometimes it is due to the lack of knowledge on how the Google Adwords system works and in others ...

    March 22, 2010
    Google, Digital marketing, PPC
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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