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  • Debunking Myths About Facebook Ads

    On this occasion I would like to talk about some common myths that exist in the industry when running ad campaigns on Facebook and Instagram. I hope you find it useful. Myth #1: No ...

    November 2, 2018
    Facebook Ads, Digital marketing, PPC
  • How Facebook determines which ads are of interest to you

    Facebook determines which ads will be of interest to us based on different criteria, including: Information from our profile (Age, gender, geographic location, etc.) Pages we like Devices we use to ...

    January 22, 2016
    Facebook Ads
  • How the new Facebook Ads pixel works

    For some time now, Facebook Ads changed the way its conversion pixel works, in this article we will see how the new code works, since I see daily doubts when ...

    January 6, 2016
    Facebook Ads
  • Creating Custom Audiences on Facebook Ads

    A great advantage that digital advertising offers us is the precise segmentation that we can make of our audiences. In this case we will talk about custom audiences on Facebook, which we ...

    December 18, 2015
    Facebook Ads
  • 5 steps to create your first retargeting campaign on Facebook Ads

    When generating a Facebook Ads campaign with the goal of conversions or clicks directed to our website, it is normal that a good percentage of visitors do not take action ...

    December 10, 2015
    Facebook Ads
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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© Copyright 2020. All Rights Reserved