How Facebook determines which ads are of interest to you
Facebook determines which ads will be of interest to us based on different criteria, including: Information from our profile (Age, gender, geographic location, etc.) Pages we like Devices we use to ...
January 22, 2016How the new Facebook Ads pixel works
For some time now, Facebook Ads changed the way its conversion pixel works, in this article we will see how the new code works, since I see daily doubts when ...
January 6, 2016Creating Filters in Google Analytics
Google Analytics filters are very useful to facilitate the task of analysis and give users access only to those data that are relevant to them. In this article…
December 30, 2015Creating Custom Audiences on Facebook Ads
A great advantage that digital advertising offers us is the precise segmentation that we can make of our audiences. In this case we will talk about custom audiences on Facebook, which we ...
December 18, 201511 Tips to Improve the Relevance of Your Ads in AdWords
When having a search campaign in AdWords, the CTR and the relevance of the ad together with the quality of the landing page are the factors that have ...
December 16, 2015