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  • Goals in Google Analytics

    Setting Goals in Google Analytics is one of the fundamental practices to be able to analyze our traffic as precisely as possible in order to understand what the heck is really going on with ...

    January 31, 2011
    Google

  • I am already a Google Analytics Qualified Individual!

    Last night I took the Google Analytics IQ (Individual Qualification) certification exam, honestly it was very simple since the only thing necessary to pass is to study the free study material ...

    January 24, 2011
    Google

  • How to link Google Analytics accounts with Adwords

    Today's article is a simple tutorial on how to link a Google Analytics account created previously with an Adwords account, this is practically essential to better understand the ...

    January 22, 2011
    PPC

  • Reasons for discrepancies between Adwords and Analytics data

    The differences between the data provided between Google Adwords and Analytics can be due to various reasons, theoretically the data of visits, conversions, etc. they should be the same on both platforms though ...

    January 16, 2011
    PPC

  • How are the Ads Positioned in Adwords?

    A very frequent question among those who start with Adwords is to know what are the parameters by which the positions of the ads are decided on the results pages of the ...

    January 15, 2011
    PPC