Google Adwords: How to Analyze Your Competition at a glance

There are many ways to analyze the competition that we are going to face when launching a new campaign, from very expensive tools to free tools, but hardly any tool offers us very precise data.

Funny as it sounds, one of my favorite tools is thousands of years old and is responsible for the greatest achievements of mankind: Common sense

When you get some experience with Google Adwords, you can interpret different elements of our competitors' campaigns with the naked eye if you use a little common sense, these data are very useful if we have to start a new campaign.

Competition Ad Group Structure

We cannot know this for sure without looking at the account of our competition, but a good way to get a general idea is to perform different searches related to our product / service on Google to see how the competitor's ads react.

What do I mean?

Suppose we sell contact lenses, then we go to Google and perform 3 searches: contact lenses, disposable lenses and toric lenses.

Are our competitor's ads adapted to each search or is the same ad always shown?

If the same ad is always shown there are only two possibilities:

TO) Your competition uses a single ad group with the various keywords or a generic broad match keyword.

B) Your competition uses the same ad for all of their ad groups and they may not do any A / B Testing with them.

This information is VERY useful as it shows us opportunities, if we customize our ads to the different types of search and perform A / B tests to find the best ones "Calls to Action" we can take advantage of it in all respects.

This is only one of the different elements that can be discovered from the competitor's campaigns using a little experience and common sense, in future articles I will be talking about the other elements.

And how do you analyze your competition? 😉