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  • Google Adwords reports

    One of the tools that I like the most about Adwords is the number of types of reports that we have integrated into the platform, these are especially useful both ...

    August 7, 2010
    Google, PPC
  • Sun Tzu and the Art of SEM

    In recent days I have been reading The Art of War by Sun Tzu and the truth is that it is a very good book with advice that can be applied to almost any situation of ...

    July 17, 2010
    Digital marketing, PPC
  • Training and Advice on Google Adwords

    I have just opened a new page on my blog where I offer my training and advisory services in Google Adwords for my readers, the idea is to be able to cover their needs or solve ...

    June 29, 2010
    Google, Digital marketing
  • Google Adwords: Singular vs Plurals in Broad Match

    Today's article is not very long, but it is interesting and arose from a question at work. It is worth using plural keywords if we include the singular ...

    June 3, 2010
    Google, Digital marketing, PPC
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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