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  • How Facebook determines which ads are of interest to you

    Facebook determines which ads will be of interest to us based on different criteria, including: Information from our profile (Age, gender, geographic location, etc.) Pages we like Devices we use to ...

    January 22, 2016
    Facebook Ads
  • How the new Facebook Ads pixel works

    For some time now, Facebook Ads changed the way its conversion pixel works, in this article we will see how the new code works, since I see daily doubts when ...

    January 6, 2016
    Facebook Ads
  • 5 steps to create your first retargeting campaign on Facebook Ads

    When generating a Facebook Ads campaign with the goal of conversions or clicks directed to our website, it is normal that a good percentage of visitors do not take action ...

    December 10, 2015
    Facebook Ads
  • Facebook Ads: Relevance Score, Facebook's "Quality Score"

    Facebook announced today that it will use the "Relevance Score" as a metric to measure the relevance of an ad in relation to the target audience it is targeting, you can see the original article at ...

    February 11, 2015
    Facebook Ads
  • Tips for Facebook Ads

    I recently began to evaluate the possibilities that Facebook Ads offers and I really believe that as with Adwords, it is necessary to invest a good amount of time in understanding the platform to ...

    November 20, 2010
    Facebook Ads, Digital marketing

About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

my youtube channel


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