How Facebook determines which ads are of interest to you
Facebook determines which ads will be of interest to us based on different criteria, including: Information from our profile (Age, gender, geographic location, etc.) Pages we like Devices we use to ...
January 22, 2016How the new Facebook Ads pixel works
For some time now, Facebook Ads changed the way its conversion pixel works, in this article we will see how the new code works, since I see daily doubts when ...
January 6, 20165 steps to create your first retargeting campaign on Facebook Ads
When generating a Facebook Ads campaign with the goal of conversions or clicks directed to our website, it is normal that a good percentage of visitors do not take action ...
December 10, 2015Facebook Ads: Relevance Score, Facebook's "Quality Score"
Facebook announced today that it will use the "Relevance Score" as a metric to measure the relevance of an ad in relation to the target audience it is targeting, you can see the original article at ...
February 11, 2015Tips for Facebook Ads
I recently began to evaluate the possibilities that Facebook Ads offers and I really believe that as with Adwords, it is necessary to invest a good amount of time in understanding the platform to ...
November 20, 2010