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  • Google Adwords: Singular vs Plurals in Broad Match

    Today's article is not very long, but it is interesting and arose from a question at work. It is worth using plural keywords if we include the singular ...

    June 3, 2010
    Google, Digital marketing, PPC
  • Google Adwords: Broad Match Modifier

    A few days ago a new type of agreement with Google Adwords was announced, it is a modification to the type of broad agreement that allows us to be more specific, it is currently being tested in England ...

    May 14, 2010
    Google, Digital marketing
  • Adwords: 4 Factors to Consider When Doing International Campaigns

    When making campaigns aimed at other countries there are certain factors to take into account beyond the competition, prices per click, etc. And those are the cultural factors. These…

    April 29, 2010
    Digital marketing
  • New Google AdWords Feature: ReMarketing

    Something that characterizes Adwords as the best system for advertising on the Internet is its constant evolution for more than 10 years, today it presents its new function: ReMarketing ...

    April 1, 2010
    PPC
  • Google Adwords: How the Conversion Optimizer works

    Some topics that have interested me a lot lately are Data Mining, heuristics, Information Retrieval and statistics in general. See how, thanks to past data, future behavior can be predicted ...

    March 28, 2010
    Digital marketing, PPC
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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