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  • Google Tag Manager

    One of the frequent annoyances is dealing with the implementation of the different tags or tags to be able to track conversions, generate the cookie pool for the remarketing list, ...

    February 25, 2013
    PPC
  • Google Analytics: How to Create Content Experiments

    A few days ago the withdrawal of the Google Website Optimizer tool was announced to include the functions fulfilled by that tool directly within Google Analytics under the name "Content Experiments" or ...

    June 30, 2012
    PPC
  • Goodbye to Google Website Optimizer and Hello to Analytics Content Experiments

    Google Website Optimizer is a tool that helped many of us meet strict cost-per-conversion targets and improve the usability of thousands of websites on…

    June 2, 2012
    Digital marketing
  • Google Analytics Infographic: Visit / Session Redefinition

    Last Friday, August 12, Google announced a change in the way to measure sessions in Google Analytics, this caused Analytics to now count visits differently. Carlos…

    September 24, 2011
    Google
  • Goals in Google Analytics

    Setting Goals in Google Analytics is one of the fundamental practices to be able to analyze our traffic as precisely as possible in order to understand what the heck is really going on with ...

    January 31, 2011
    Google
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About the Author

Guillermo Pareja - Digital Marketing Consultant


Digital Marketing Consultant focused on Google Ads, Facebook Ads, LinkedIn Ads and Google Analytics.

Google Partner and Google Analytics Qualified Individual.

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