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  • Adwords Campaign Experiments (ACE)

    Google introduced ACE (Adwords Campaign Experiments) a couple of months ago in beta, a very cool function that allows us to do A / B Testing for campaign optimization. Previously to perform ...

    September 22, 2010
    PPC

  • How to Learn Google Adwords

    Several readers often ask me what is the best way or the best course to be a "Google Adwords Expert", the answer is always the same: That does not exist. As the…

    September 17, 2010
    PPC

  • Google Adwords: How to Analyze Your Competition at a glance

    There are many ways to analyze the competition that we are going to face when launching a new campaign, from very expensive tools to free tools, but hardly any tool offers us very precise data. ...

    September 12, 2010
    PPC

  • Google Adwords: 4 Failure Factors on the part of the client

    A successful Adwords campaign is much more than knowing how to optimize campaigns or refer the work to a good agency, there is something that is not usually talked about in blogs ...

    September 7, 2010
    PPC

  • Google Adwords: Improved CPC

    A couple of days ago while I was walking through the configuration data of a campaign I found an option that I thought I had not seen before and in fact never ...

    August 30, 2010
    PPC